Tessa Holi
Nutrition de L’être
BRANDING + PRINT DESIGN + SOCIAL MEDIA DESIGN
Tessa Ang is a nutritionist based in Geneva. She created a holistic brand „Tessa Holi” to empower women on their journey to serenity through mindful nutrition, natural remedies, and thoughtful self-care. Tessa believes that nurturing both the body and soul leads to the perfect harmony between vibrant energy female energy and changing body needs.
Photos in the moodboard: Usplash
MoodboARD
The brand concept revolves around creating a tranquil and nurturing space where the essence of feminine serenity is celebrated and elevated. The moodboard features calm interiors adorned with neutral colours that create an inviting and peaceful atmosphere. Within this serene space, fresh, organic ingredients, standing for the brand's core philosophy of nourishing the body and soul through clean, whole foods. Woman engrossed in reading books on natural medicine, signifying the brand's commitment to knowledge and education in holistic wellness. Interspersed throughout are images capturing delicate feminine aspects of life - flowers, soft fabrics, and gentle sunlight - which resonate with femininity and serenity, embodying the brand's holistic approach to nourishing women's well-being.
LOGO
Delicate, Vibrant, and Balanced: This is the world of Tessa, where the essence of Holi unfolds gracefully in the logo.
The feeling of this balance is incorporated in the logotype, by balancing words like the balancing stones at the river shore. It represents the delicate equilibrium, which every woman seeks to achieve on her individual journey to well-being.
Just as Holi brings people together, celebrating unity and connection, Tessa’s secondary logo encapsulates the same spirit. The circle stands for the power of community, fostering a vibrant sisterhood where women inspire and uplift one another on their quest for holistic well-being.
Colour Palette
The color palette was designed to capture the spirit of femininity, which comes from soft pastel hues, reminiscent of blooming flowers, united with gradients of pigments that honour the spirit of Holi, the festival of colours.
Purple colour is added to serve Tessa’s “Second Spring”, a program dedicated to women who enter menopause.
Typography
Brand Essence
Tessa Holi is the embodiment of tranquility and empowerment for women. It offers a safe, nurturing, and educational space where clients can find balance, enhance their well-being, and embark on a serene journey towards better health.
LOGO Application
Portrait photos: Maria Ramanava
Print Design
With my Branding Experience service, my clients receive a website style in form of a homepage mockup, which helps them build their website according to their branding guidelines.
You can visit Tessa Holi Website here.
WEBSITE STYLE
Thank you so much for this beautiful work Iza, it is a sincere pleasure working with you and I am very grateful we met. Thank you for being creatively sensitive, thoughtful and caring 🤍
I am looking forward to our future work together.
— Tessa Ang
Social Media
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