Selin Leuch
Retreats & Coaching
BRANDING + PRINT DESIGN
Selin is a passionate and dedicated coach, guiding women on a transformative path toward their deeply personal and unique definition of freedom and success. She helps her clients break free from the shackles of perfectionism that often stems from the relentless pursuit of societal ideals of "never achieving or being enough." Selin’s retreats take place in the breathtaking Swiss Alps, where nature's grandeur serves as a backdrop for personal growth and empowerment.
Moodboard photos: Usplash, Selin Leuch
Moodboard
The moodboard features Selin in serene natural settings, meditating to show the profound connection between inner peace and the natural world. The portrait of woman adorned with lunar tattoos, symbolising the cyclical nature of life and growth. Majestic photographs of the Swiss Alps serve as a metaphor for the transformative energy and resilience that participants can harness during their journey. The carefully chosen color palette includes dusty pink quartz, symbolizing feminine strength and the balance between softness and power, as well as Morning Mist hues for fresh beginnings and Pine Forest green for introspection and inner peace, mirroring the transformative path Selin's clients will embark on.
LOGO
Selin's brand logo is a harmonious fusion of feminine elegance, growth symbolism, and the majestic Swiss Alps. The logo features a feminine font for the brand name, embodying the delicate yet powerful essence of Selin's brand. At its heart, an abstract mountain, depicted by a fluid line, signifies the untapped potential and strength within each woman.
This mountain outline can be a line symbolising the journey of growth, meandering to reflect the non-linear nature of personal development. Additionally, a subtle place marker within the logo pays homage to the unique setting of Selin's retreats, offering a personal touch to her brand's visual identity.
Colour Palette
The Morning Mist light neutral colour symbolises new beginnings, and reflects the transformative journey that Selin's clients embark upon when they join her retreats. The deep green of Pine Forest (primary colour), stands for introspection and inner peace. It mirrors the journey of self-discovery and tranquility that participants experience while surrounded by the natural beauty of the Swiss Alps.
Dusty Rose Quartz signifies the strength of femininity. It represents the balance between softness and resilience, nurturing and power.
Lake Water serves as neutral supporting colour, connects us with sky and mountain lakes hues and symbolises woman's emotional depth, empathy and sensitivity.
Incorporating Red Felt and Chalet Wood warm brown into the colour palette as accent colours, adds depth and richness to the symbolism. Red conveys passion and determination, while chalet brown brings a sense of stability and connection to nature, enhancing the overall message of empowerment, growth, and self-discovery within Selin's Coaching and Retreats.
Typography
Logo & Typography Applications
Brand Photography: Maria Ramanava
Iza is very caring and open in her creative process - she designs for you and with you and truly manages to illustrate your essence in a brand.
— Selin Leuch
Print Design
Since I worked with Iza I feel more confident in my marketing and generally in what my business stands for, because I feel like finally, the outside view matches my inside visions.
— Selin Leuch
With my Branding Experience service, my clients receive a website style in form of a mockup, which helps them build their website according to their branding guidelines.
You can visit Selin’s website and see my branding application here.
WEBSITE STYLE
I would highly recommend working with Iza. She helped me re-brand and creatively came up with a logo, color combinations and original fonts that represent who I am and what my business stands for in an original and aligned way.
Thank you for your support Iza
— Selin Leuch
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Would you like to check how to enhance your brand experience? Book the 30-minute discovery call and chat with me how your brand look can be aligned with your vision.
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